affirmHER.co

     empower | encourage | uplift | inspire

The Mission:

VERY early on we are taught that our value is somehow tied up in the opinion of others!

Somewhere along the line we learn to deny ourselves and to make ourselves small in order to "fit in" with societal norms and we become lost. Having no true identity, except for the persona we create in order to be appealing... We give our power away!

I created this brand to support women as we RECLAIM that POWER! To dismantle the idea that you have to be ANYTHING other than who you are to receive the love, and respect you deserve!

Through the power of positive thought, affirmations, prayer, meditation, healthy self care practices, and most importantly LOVE OF SELF we can shift the way we see ourselves which changes the way we are seen!

This brand is YOUR BRAND! Affirming Apparel created to empower Black Women!